Watson wins Jeopardy!

IBM's Watson beats the best human quiz champions on live TV. The first time most people saw a machine handle real language.

The Transformer arrives

Google researchers publish “Attention Is All You Need”. The architecture behind every modern AI model is born.

Foundation models scale up

GPT-3 shows one giant, general-purpose model can write, summarise and code. The foundation-model era begins.

ChatGPT reaches everyone

100 million users in two months. AI leaves the lab and lands on every desk and phone.

Models that see, hear and reason

GPT-4, Claude and Gemini go multimodal and far more capable. Businesses start putting them to real work.

Agents, and AI in everything

AI shifts from answering to acting, woven into the tools and workflows we already use every day.

Powerful LLMs

The same frontier models, in everyone's hands.

Shiny Copilots

The same assistants, in every tool.

Integrated everywhere

Built into the software you already use.

Language

LLMs you can ask questions, research topics and delegate tasks to.

Voice

Takes and receives calls, listens for multilingual instructions, so your business speaks every language, 24/7.

Vision

AI that sees. From CCTV safety monitoring to Meta glasses and self-driving vehicles, the world becomes data.

Individual experimentation

Pockets of AI use. Wins that never make it to the team.

Policies and basic training

Rules without rituals. Knowledge that fades after the session.

Scattered tool adoption

A different copilot per app. No shared playbook.

Prompt injection

A hidden prompt buried in a shopping page made the AI assistant add 500 pairs to the cart.

Taco Bell’s voice AI meltdown

Voice AI hit 500+ drive-throughs, then imploded on TikTok. One customer ordered 18,000 cups of water while the bot kept upselling. They’re now rethinking where AI belongs.

Search & knowledge retrieval

Document drafting & editing

Transcription & meeting notes

Copywriting & image generation

Work lives in your inbox

Safely connect AI to take the admin out of your daily life.

Create a habit

For every task, ask AI to help.

Learn together

Share use cases and prompts across the team.

Report fact-checker

Saved an engineering company over 1,000 hours a year.

Competitor spy-craft

Helped a software company see the next wave first.

Asking better questions

Helped a graduate intern create smarter data-flows that eliminate copy-paste migrations.

2025 · Ask & Act

Ask AI to research a topic. Read the output. Decide what to do with it. Do it yourself.

2026 · Delegate & Done

AI researches, synthesises, and delivers a briefing, presentation, sales collateral, or social post. You review. That’s it.

Strategic advisor

Document producer

Agentic action taker

Voice-powered assistant

Your Knowledge

What you know that the model doesn’t.

Your Experience

The judgement only you have earned.

Your Thinking

The questions only you would ask.

Curiosity

Openly asking ‘what if?’

Critical thinking

More than a personality trait.

Practical skills

Learn the new operating logic.

Domain Knowledge

Your expertise & judgement

Lived Experience

Human in the loop

Public & Company Data

Sources & references

Connected

Your data, tools and team in one workspace.

Governed

Guardrails and permissions, set once.

Trusted

Secure, auditable, built on your data.

Skills Layer

Knowledge Layer

Integration Layer

Governance Layer